Law enforcement across the country is warning parents about something that's not really new and NOT breaking any laws from what I can tell. It's a character in a game & many videos have surfaced freaking people out because they're afraid the "children" may see them and think they're age appropriate before seeing some of the crazy the game has in it.
They story line here is "Poppy Playtime" is a horror/puzzle game which involves the player investigating an abandoned toy factory to solve the mystery of what happened.
You'll find several videos created about Huggy Wuggy start off innocently but quickly turn “nightmarish.” Here are some of the themes encountered in the videos.
Cartoon representations of alcohol use
Bloody aftermath of a car crash
Obviously these aren't meant for children just like a South Park episode.