I don't know WHY companies do this...it's not a good look and frankly, doesn't improve their bottom line, yet they still do it.
When April Fool's Day comes around companies like to have a little fun of their own.
1. Burger King announced a "Chocolate Whopper" with chocolate cake buns . . . a chocolate patty . . . raspberry syrup ketchup . . . white chocolate onions . . . milk chocolate lettuce . . . vanilla frosting mayo . . . and candied blood orange tomatoes.
2. Cup Noodles teamed up with a company called Zenni Optical to make "steam proof" glasses for ramen eating. The glasses have a tiny built-in fan that blows away steam, plus they have a detachable fork on the side.