A Chapstick Tube For Your Burrito?

I've never really been a gadget person, but seriously? How weird is this? It almost even feels slightly lazy way to eat your burrito. First of all, isn't the messy parts that fall out the best part of eating a burrito? It's like wearing gloves to eat Cheetos so you don't lick your fingers. Seriously, how many burritos are you eating that you need one of these.... Is it just me? What say you?