Lexington, Kentucky has put together a team of scientists to send a tourism ad out to a nearby star to convince aliens to come visit the city. TRAPPIST-1 was sent information about earthly molecules, number systems, and Lexington-based things like horses and blues music. Here are the scientists in charge of the program talking about the tourism ad.
I've been to Kentucky and it is pleasant. Would Florida be too much for their first interplanetary destination vacation?
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