For Super Bowl this year, Miller Lite is hosting a giveaway for free beer whenever a Michelob Ultra’s ad plays during the big game.
Miller’s beef with Michelob goes back to when Michelob promoted its 95-calories beer as a healthier alternative to Miller Lite’s 96 calories. So now whenever a Michelob ad airs on Sunday during the Super Bowl, Miller Lite fans will have the chance to type an 836-character URL into their search browser to score $8 for a signature six-pack.
Why are they making you type in an 836-character URL? They say that much typing should burn one calorie, and right now, they're basing their marketing around the fact that a bottle of Miller Lite only has one calorie more than Michelob Ultra.
Only the first 5,000 people who enter the URL will win the prize.
Source: New York Post
Article Pic: Getty Images