There was a time where being clean shaven was the look that men went for. Think about it, when you remember the 80's and 90's rock bands and pop culture, there weren't many beards on guys.
That's definitely NOT the case anymore, it seems that guys everywhere are either growing epic beards, man-scaping the perfectly manicured beard, or trying their hardest to grow whatever their face can produce.
AND THIS IS DESTROYING THE RAZOR INDUSTRY!
There was a study done that found that average number of times men shave per month has gone down from 3.7 times a month to 3.2 times a month. Even though that doesn't seem like a big difference, when you scale that out over the billions of people world wide, that translates to millions of dollars that razor companies are losing. Sales have dropped 5% just in the past year alone and the industry is hoping that the beard loses it's popularity so that razor companies can bounce back.
Look, guys are going to do whatever they have to do to attract someone, and if beards are what is attractive, they will be grown!
The day people say beards aren't attractive, THEY'RE GONE!
Johan isn't feeling sorry for the razor industry, apparently.