Budweiser's Super Bowl Commercial, 'Born The Hard Way'

The commercial takes us back to 1857 and tells the tale of one Adolphus Busch, and his journey to America as a German immigrant. 

"The ad, which was shot in New Orleans, traces Mr. Busch's journey from Germany to St. Louis. He faces insults as he enters America. "You are not wanted here. Go back home," one man yells in a scene that seems especially relevent amid today's politcal climate.

"...the ad will begin Budweiser's 'year-long ambition-inspired platform' that will 'celebrate those who live life on their own terms and never back down.'" (Creativity Online)  


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